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Direct Selling Industry

Part of what we do is help educate the public about the Direct Selling industry (aka Multi-Level Marketing (MLM), or Network Marketing). Many people believe that Direct Selling (MLM) and Pyramid Schemes are one and the same... they're not. Here are some informational videos describing the difference between the two, along with the history and economic impact of the Direct Selling industry.

Direct Selling Business Model

Direct sellers are people in your community. Direct selling is a business model guided by a self-regulatory Code of Ethics.

Direct Selling - Cutting Out the Middle Man

The Direct Selling model is a direct channel from the manufacturer to the consumer.

We Can Make a Better World

The direct selling industry is changing lives through giving, environmental responsibility, opportunity, and ethics.

The DSA Code of Ethics

Learn more about what the DSA Code of Ethics is, and why ethical direct sales companies comply with the code to protect consumers.

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Robert Paul

Discusses the marketing benefits of direct selling and the high standards upheld by the Direct Selling Association and its members.

Beverly Baskin

SVP, Council of Better Business Bureaus on Direct Selling

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Tom Donohue

President and CEO, U.S. Chamber of Commerce on Direct Selling

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International Direct Selling Educational Institute

What Direct Selling Is

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